Fundaments of Web Design

As the internet continues to see a rapid rate of adoption worldwide and widespread implementation in various day-to-day activities such as banking, online booking, socialising, et cetera, it has become increasingly important to focus on proper web design fundamentals to provide a high-quality user experience and product. Web design concerns itself more with the more front-facing user experience aspect of the website rather than the technical development side. It typically encompasses different parts of the web design process such as user experience and interactive design, page layout, quality of code, content and the typography on the page, and more. Whereas technical web development includes leveraging programming technologies such as HTML, CSS, JavaScript, etc., to write clean code and create the desired website.

The management of different web design aspects may be done by one or a few individuals for a smaller website. For a more extensive website, various dedicated departments for each element of the web design process are required. Web development is a collaborative effort whereby the web designer and the web developer work together to create the final product.

Most web design has historically been geared towards a desktop. Still, with the massive boom in mobile phone usage for connectivity and internet usage in the past decade, it has become imperative to focus on mobile-focused design. This has led to a push to incorporate an adaptive and responsive design as a part of the development process. Hence nowadays, two versions of a website are created, one specifically for desktop and the other for portable devices such as phones or tablets.

Another essential aspect typically focused on after a website is created is SEO, referring to Search Engine Optimisation. It is a crucial post-development process to keep in mind during content creation to increase visibility. Proper SEO makes it easier for the site to be found on the numerous search engines, which are the leading source of organic traffic. With billions of websites on the internet, it becomes increasingly relevant to incorporate good SEO practices post website creation to not get lost in the vast sea of readily available content available to users.