Having a digital presence is critical to any successful business. A website is one of the best modern market tools available and gives you the best chance of success whether you are a window cleaner or an accountant. While creating a website might be a daunting task for those with limit digital experience, the process is incredibly straightforward and takes just a few hours. Here is how you can create your own website.
Before you can set up a website you need to purchase a domain name. You can but these from numerous suppliers for just a few Dollars a year. Your domain name should be catchy, relevant and represent your business in a clear, concise and memorable way.
Next, you need a place to host your website. You can think of hosting as the place where all the information for your website is stored. There are hundreds of companies which offer hosting capabilities. Different hosts and packages offer different deals but for a small-scale enterprise, the variables such as bandwidth and hosting space aren’t too much of a concern.
Building your Site
Building the site, what you want it to look like, can be done from scratch or you can opt for an all in one provider such as WordPress. These site building platforms let you select a pre-made site where you can just make small changes including, pictures, fonts and, of course, uploading your own text. These sites are excellent for those who don’t have the knowledge or money to build a site using code and can produce fantastic results.
Once you have built your website and connected it to your domain name (which is easily done on your host site) you need to start adding content to your website. This part will vary a lot, but it should include some basic pages such as what your business is about and contact details – there are also minimum requirements if you want to run adverts on your page if you are, for example, starting a blog.
Marketing your Website
While not strictly part of the website creation process, marketing your website is important so that people can discover it. There are numerous ways in which you can do this, but some popular methods are SEO (search engine optimization) and social media marketing. SEO involves making sure that your site contains the relevant keywords for your business. For example, if you run a veterinary clinic in Baltimore of a kry healtcare clinic then you would need to make sure that your website plenty of variations of the phrase ‘vets in Baltimore’ that way, people will easily be able to find you through Google.