Striking a balance between text and images is crucial in unlocking any website’s potential online. A user-friendly website has to be well-structured. Besides the design aspect, keyword research is another piece of the puzzle that can never be overlooked. Keyword research allows website designers and anyone involved in SEO to find the right words and phrases that your target audience uses to search for products or services such as yours.
Why Keyword Search Matters in Web Design
Keyword research is a multifaceted approach. However, marketers today leverage keyword research tools for the best results. An AI-powered keyword research tool like Voxel SEO shows immense potential in scaling up keyword research minus tedious Vlookups.
Keywords fundamentally bridge what people search online and what content creators offer. From a web designer’s perspective, keyword research is critical when integrating keywords into your website’s design elements, such as headers, image alt texts, and meta tags. Most importantly, keywords should be just woven into your website’s content and not just stuffed into every sentence.
Keyword research and SEO best practices should be a skill in every web designer’s locker. It is worth noting that keyword research is not just for SEO; it’s critical in helping you connect with your target audience by speaking their language.